Daniele Quartana Connect on LinkedIn

Director, Marketing Operations

Daniele Quartana, Director of Marketing Operations. I build the systems that turn marketing into pipeline.

I started out selling windows door to door, and I still think like a seller. Nearly two decades across sales, BDR leadership and ops taught me the best system is the one sellers actually want to use.

19 YearsSales & Ops
28Certifications
6Languages
Portrait of Daniele Quartana
6senseRevOps RevHead, 2025

Recent work

What changed after I rebuilt the system behind it.

  1. Lead-to-account match rate

    Rebuilt matching with intent data and enrichment.

    39%90%

  2. Hard bounces

    Plus 59% more unique opens on 31% fewer sends.

    −78%

  3. Sales cadences

    Simpler BDR execution, 4+ hours saved a week.

    1,30016

  4. Event lead notes

    AI automation, with Claude Code rolled out to the team.

    2 hrs2 min

About

I'm Daniele Quartana, Director of Marketing Operations at Tungsten Automation, based in Surrey, UK. I lead the martech and RevOps systems behind global demand generation: lead management, lead-to-account matching, data enrichment, intent data and sales engagement.

Before ops I spent over a decade in sales, from field and retail sales to key account management at Kingston Technology and HyperX, then BDR leadership at Kofax, now Tungsten Automation. That's why the systems I build start with the seller. Lately most of my work is applying AI to go-to-market, from automated event lead notes to rolling out Claude Code across the team.

Career

From doorsteps to director, one step at a time.

Kingston Technology

Account Manager, EMEA

Largest EMEA deal of 2017, $864k
HyperX

Key Account Manager, EMEA

Top growth in the team, five quarters running
Tungsten Automationformerly Kofax

  • Director, Marketing Operations, Global

  • Program Manager, Business Development, Global

  • Manager, Business Development, EMEA

  • Senior Business Development Rep, EMEA

+86% YoY pipeline in 2023$14M pipeline, top BDR team globally

Tech stack

  • SalesforcePower user
  • Oracle EloquaAdmin
  • Traction CompleteAdmin
  • 6senseAdmin
  • SalesloftAdmin
  • ClariPower user
  • ZoomInfoAdminPower user
  • LinkedIn Sales NavigatorAdminPower user
  • Dun & BradstreetAdminPower user
  • Power BIPower user
  • AsanaAdminPower user
  • Claude and Claude CodePower user

Certifications

Revenue platforms

  • Salesloft Certified AdministratorSalesloft
  • ZoomInfo Talent CertificationZoomInfo
  • Revenue OperationsHubSpot Academy
  • Clari AdminClari
  • ZoomInfo Sales CertificationZoomInfo
  • ZoomInfo Marketing CertificationZoomInfo
  • ZoomInfo Copilot CertificationZoomInfo
  • ZoomInfo DaaS CertificationZoomInfo
  • ZoomInfo Chorus CertificationZoomInfo
  • 6sense Administrator6sense
  • 6sense Digital Advertiser6sense
  • 6sense Fundamentals of Next-Gen Marketing6sense
  • 6sense Next-Gen Sales6sense
  • Workflow Specialist CertificateAsana
  • LinkedIn Sales Navigator: EssentialsLinkedIn

AI

  • Hands-on AI Masterclass III: MasteryPAIR with You.com
  • Hands-on AI Masterclass II: ProficiencyPAIR with You.com
  • Hands-on AI Masterclass I: FundamentalsPAIR with You.com
  • Generative AI for Business LeadersLinkedIn
  • Sales Strategy: Using AI and Automation to Sell MoreLinkedIn

Coaching and leadership

  • Level 2 Technical OfficialBritish Weight Lifting
  • Level 2 Club CoachBritish Powerlifting
  • Level 2 Club CoachBritish Weight Lifting
  • Level 3 Advanced Diploma in Personal TrainingCentral YMCA
  • Level 2 Certificate in Fitness InstructingCentral YMCA
  • Level 1 Assistant Club CoachBritish Powerlifting
  • Level 1 Assistant Club CoachBritish Weight Lifting
  • Level 2 LeadershipLeadership Skills Foundation

Recognition and education

  • 6sense RevOps RevHead

    Recognised in 2025

  • Revenue Operations Alliance Summit, London

    Panellist on optimising the tech stack for growth, 2025

  • BA Spanish and Arabic

    First-Class Honours, two distinctions

Languages

  • EnglishNative
  • ItalianNative
  • SicilianNative
  • SpanishFluent
  • PortugueseProfessional
  • ArabicProfessional

Communities

Get in touch

Happy to swap ideas on lead management, martech, RevOps and AI in go-to-market.

Connect on LinkedIn